Friday, December 04, 2009

Celebrate Jimmy V Week

Today is the last day of the inaugural Jimmy V Week -- a week-long initiative featuring special content across ESPN platforms and programs to drive awareness of and donations to The V Foundation for Cancer Research. It may be the last day of Jimmy V week, but it is not the end of our battle to eradicate cancer.

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, the Foundation has raised more than $70 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. The Foundation, which has received five consecutive top 4-star ratings from Charity Navigator, awards grants through a competitive awards process strictly supervised by a Scientific Review Committee. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.

At Tobacco Road Cellars, we embrace the history of tradition and reputation for excellence that one of the richest characters in Tobacco Road history helps create…Jimmy Valvano. It was an honor to create the 2007 Cabernet Sauvignon from the world’s premier vineyards in Napa Valley and pay tribute to Mr. Valvano with our limited edition “V”. This special bottle will make a great holiday gift and we will donate 10% from all proceeds of the “V” bottle to The V Foundation for Cancer Research. See the bottle at http://tinyurl.com/yhdjmh9